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It’s only available if you have a Mail Chimp account, but you can get a free account on their website, so you might as well give it a test.I’ve used this tool to to help come up with even better versions of each subject line below. However, one of the features of losing weight is something my doctor calls a “diet.” I have a lot less enthusiasm for this feature than I do the benefits.It’s hard to pull a winner, but when the word “holiday” was added to the list of holidays I tested, it came up on top.“A Christmas” and “this Christmas” came up on top with five stars too, before I added “holiday.” Clearly, people don’t need specifics to open the email.

One of my favorite tools to play around with is Mail Chimp’s subject line suggester which allows you to put in the key words of your subject line and will return the syntax of those words that have performed best in the past for other email campaigns.While testimonials usually appear in the body copy of a sales letter, they can also be effective in the subject line.Note: While “all caps” normally increases email open rates versus “standard upper and lower,” our testing reveals that the standard capitalization used above often wins when subject lines include names and other proper nouns.This subject line is very direct in that it specifically identifies its intended audience.25-year copywriting veteran Mark Johnson told us that this is his favorite type of subject line.Most of us have developed an anti-headline defense and tune out when we sense an email subject line is trying to sell us something.For both news articles and advertising, 75 percent of your success is gated by your headline.“One of the easiest ways to get double duty from your subject lines is to start with a great idea based on one of the proven archetypes and combine it with the List subject line,” says Mary Van Doren.Winner: “Strategies for” (as in “”) Anyone with a curiosity quotient higher than room temperature can be intrigued and motivated to open an email. They all study, admire, and copy each other’s work. It’s simply that all editors and copywriters are veteran thieves.

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