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As the market leader, we came back in order to openly and transparently demonstrate our connection to retailers who see this as a clear opportunity,” says Roland Auschel, the member of the Executive Board at adidas who oversees global sales.

One of the highlights of the fair was the joint symposium organized by ISPO and adidas.

You have the chance to meet even more people by welcoming new users, exploring anime fans near you, and participating in our forums. “We intend to expand this concept further.” Outdoor visionary Gertrude “Gert” Boyle honored with the ISPO Cup The outdoor segment at ISPO Munich has continually grown.“The understanding about what outdoor is has changed over the years,” Dittrich says.These are people similar to you in interests, tastes, age, and location.You can choose to chat with these people to find dates, or you can participate in our forums to make new friends.The Digitize Area included adidas, which took part in the fair for the first time since 2006.“ISPO created a platform where the opportunities of the digital transformation for retailers and brands can be jointly refined.In addition to the latest winter sports equipment, the 2,801 companies at the fair showcased innovations and trends in the areas of outdoor and health & fitness.The focal point was the increasing digitalization of the sporting goods industry, a topic that was explored in the new format ISPO Digitize.Klaus Dittrich, Chairman and CEO of Messe München, said: “With ISPO Digitize, we have pointed the way to the future for the sporting goods industry and sports retailing.The next step will be to apply this positive momentum and to get more people excited about sports.” The Digitize Area in Hall A4 provided a glimpse of the digital future.

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