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According to Spira, about 25% of users are 30 years or younger, and there's no guarantee they're college grads.
Date My School is the only dating site that specifies the user's alma mater.
On the flip side, men in the Business School often wished for more women study buddies.
If potential lovers weren't meeting in the classroom, the university needed a better platform for both sexes to interact.
Results indicated that one in 10 Internet users have tried online dating sites.
Online dating tips The number is much higher today, according to Alexa, but people still avoid online dating because they're embarrassed or believe dating sites are a waste of time.
But for students who are swamped with hours of studying and lab research, meeting someone at a bar or party is just not that simple when there's no time to socialize.
"We expanded in a similar manner that they did initially, but then they opened it up for everybody in the world," he said.
"We will never do that." Only students or alumni with an active university e-mail account can register on the site.
But Date My School has inched its way in and formed a niche for students searching for a boyfriend or girlfriend who shares the same educational goals and understands school comes first on the priority list.
Lara Hirner, a grad student at Columbia University's Teachers College, has gone on dates to the opera, Central Park and ice cream shops with guys she met on Date My School.