Online dating commercial rejected gay
“We are non-judgmental, adults should be left to be adults and what happens in the bedroom should be left there.
We never tried to reset anybody’s moral compass; all we want to do is provide a worthwhile service.” Gay rights activists were also quick to condemn CBS for their failure to approve the commercial, with GLAAD (Gay & Lesbian Alliance Against Defamation) releasing a statement last Friday.
The site bills itself as a place "where many many many men come to play." Man Crunch gained major publicity in January 2010 when it was revealed that CBS was considering a television advertisement the site had produced to air during Super Bowl XLIV.
The ad featured a male Packers fan and a male Vikings fan reaching into the same bowl of chips at the same time, and after a brief pause, passionately kissing and dry humping each other, much to the surprise of the other man present.
Last week gay dating site Man cried foul when CBS rejected their ad submission for this year’s Super Bowl, claiming that the creative did not meet “broadcasting standards” and that the sales department had difficulties in verifying the previously unknown site’s “credit status.” This sparked speculation that the whole commercial, which the site said cost just under 0,000 to make, was a PR stunt, and that Man Crunch never had the .5 million to pay for the spot.
Now, I'm not saying that Avid Life didn't spend a fortune to use those jerseys.The advertisement was initially put on a waiting list before the network outright rejected it due to it violating CBS's broadcast standards and because CBS believed Man Crunch's did not have sufficient credit (ability to pay for the ad).Man Crunch accused CBS of discrimination saying, "If the ad showed a man and woman kissing it would have been accepted." The ad was accused of being a form of ambush marketing by analysts, who theorized that the company knew the advertisement would be rejected by CBS, thus drawing free publicity to the site without needing to pay the extremely high rates for advertising during the Super Bowl.“The network [that decides to air it] will benefit from the added PR,” Sean Phillips, Executive Producer of Y! So if it wasn’t a manufactured media blitz, why was Man Crunch even willing to spend money on airing during the Super Bowl when it generally isn’t even the target audience?“Man Crunch is looking for guys willing to have their first gay experience,” explained the website’s rep.was hacked and leaked online—comedy writer Kristen Bartlett wrote an essay for Someecards about her work in Television Standards & Practices.Bartlett wrote the report rejecting the ad, and shortly after sending the report, Avid Life Media published a press release, including her name, phone number and the confidential report, all of which led to her being branded "a homophobe" online. Gay sex is reduced to a ploy for cheap laughs." Bartlett also considered the ad submission to be a marketing ploy; noting the fact that the two men in the ad were wearing Packers and Vikings jerseys, she wrote that the jerseys appeared to be a safeguard that would guarantee the ad would be rejected."Plus, we knew our ad was going to be one of the more memorable ads that the media and public would talk about well after the big game." The rep still anticipates that CBS will accept the ad, but expressed distress that the process was taking such a long time."We do wonder how long it took for them to approve the Pro-Life ad," he said when asked about Tim Tebow's hotly debated spot, "[but] regardless of whether or not you agree with CBS' decision to accept the Pro-Life ad, we do applaud them for allowing freedom of expression and hope they treat our commercial the same." Still, unlike the Tebow spot, the ad is currently all over the Internet, and is likely to become more and more visible as the days go by.According to Fox News, a CBS representative told Pop Tarts that spots were still open, so the situation is rather murky."Although the CBS Sales rep told us that it typically takes 24 to 48, hours it's been 11 days and although we follow up with CBS every day they keep telling us they're still reviewing it," said a Man Crunch rep.